Iowa Byways

IOWA BYWAYS™ LOGOS / BRAND GUIDELINES

The Iowa DOT’s Iowa Byways group of logo and word brands is one of its most valuable assets if used properly and consistently in identifying the state’s two national and twelve state designated scenic byways. It unites the unique family of Iowa scenic and heritage byway communities, the state’s wide-ranging natural and cultural heritage and the Iowa “sense of place” travelers find along these remarkable signed routes.

Following the brand guidelines set forth will make it easy for you to represent the Iowa Byways in the most clear and professional manner and protect yourself from any liability related to copyright infringement.

Request for use

You must request permission to use an Iowa Byways brand. Simply identify your use category, complete the form for that use (General or Licensed) and send the form to the appropriate brand contact listed below. Iowa byway managers welcome byway education and promotion and will be eager to help you use the brand appropriately.

GENERAL BRAND USE

To use the Iowa Byways brand images in publications, advertising, education, event promotions etc., please fill out the Iowa Byways ™ General/Print Brand Use Request Form and send to the appropriate contact listed below.

LICENSED BRAND USE

To use the brand for promotion or produce and sell a product for profit bearing an Iowa Byways logo or word mark, an individual or business must adhere to an Iowa DOT license agreement. To request permission please fill out the Iowa Byways ™ License/Product Brand Use Request Form and send to the appropriate contact listed below.

Resources


Have a usage question?

For questions about proper usage of an Iowa DOT logo, or to obtain a logo file format not found below, please email dot-newsgroup@iowadot.us.

Local byway organization contacts

Byway Contact

Loess Hills National Scenic Byway
Glacial Trail Scenic Byway
Western Skies Scenic Byway

Golden Hills RC&D
712-482-3029
rebecca.castle@goldenhillsrcd.org

White Pole Road Scenic Byway

WPR Development Corporation
Tom Smull, secretary
tsmull@associationsinc.us

Covered Bridges Scenic Byway

Madison County Chamber of Commerce
515-462-1185
tourism@madisoncounty.com

Lincoln Highway Heritage Byway

Prairie Rivers RC&D
515-232-0048
jgammon@prrcd.org   

Delaware Crossing Scenic Byway
Driftless Area Scenic Byway
Grant Wood Scenic Byway
River Bluffs Scenic Byway

Northeast Iowa RC&D
563-864-7112
lora@northeastiowarcd.org
mallory@northeastiowarcd.org
jared@northeastiowarcd.org

Iowa Valley Scenic Byway

Iowa Valley RC&D
319-622-3264
jessica@ivrcd.org

Historic Hills Scenic Byway Pathfinders RC&D
641-472-6177
dianna@pathfindersrcd.org

Iowa Byways System Wide Identity Graphic
Jefferson Highway Heritage Byway
Iowa Great River Road National Scenic Byway Iowa Mississippi River Parkway Commission

Iowa Byways Program
515-239-1369
mary.stahlhut@iowadot.us



DON'T USE THE IOWA BYWAYS NAMES, LOGOS, OR GRAPHICS...

  • In, as or part of your own business name, product name, domain name, or in the name of your service.
  • To identify products or services that are not officially associated with or authorized by the Iowa Byways Program or the associated local byway organization.
  • In a manner likely to cause confusion.
  • In a manner that directly or indirectly expresses or implies Iowa Byways sponsorship, affiliation, certification, approval or endorsement in relation to your own activities, products and services that are separate from or unrelated to the Iowa Byways or specific byway, unless you have written permission to do so.
  • In connection with any obscene or pornographic materials.
  • In any way that is disparaging, defamatory or libelous to the Iowa DOT, any of its products or services, or any person or entity.
  • View the Iowa Byways ™ Brand Use Policy for more explicit license limitations and product guidelines.

Each zip folder download includes three file types: eps, png, and jpg. If you need assistance with zip folders, refer to the Microsoft or Apple websites.

Covered Bridges
Covered Bridges
Download logo files
Delaware Crossing
Delaware Crossing
Download logo files
Driftless Area
Driftless Area
Download logo files
Glacial Trail
Glacial Trail
Download logo files
Historic Hills
Historic Hills
Download logo files

Iowa Great River Road
Great River Road
Download logo files

Jefferson Highway Heritage Byway
Jefferson Highway Heritage Byway
Download logo files
Lincoln Highway
Lincoln Highway
Download logo files
River Bluffs
River Bluffs
Download logo files
Western Skies
Western Skies
Download logo files
White Pole Road
White Pole Road
Download logo files

Iowa Byways Logo

Iowa Byways Logo

Download logo files


Logo Usage


Do:

  • Use these marks in a readable size
  • Maintain empty space equal to at least half the height of the logo on all sides
  • Keep them straight and free of filters and effects
  • Use a version of the logo that provides the most contrast against your background

Don't:

  • Rotate these marks
  • Alter their proportions or colors
  • Obstruct them
  • Add extraneous effects
  • Attempt to recreate the logo

Understanding File Types


Each zip file contains three file types: EPS, JPEG and PNG.

EPS
(Encapsulated PostScript file) is a vector format. It can be re-sized without losing image quality. It is the best choice for anything professionally or screen printed.

JPEG
(Joint Photographic Experts Group) is a raster file widely supported and works in almost any program. It is best used in common things like invoices, page layouts, or letterheads. Please use this file type for Microsoft Word.

PNG
(Portable Network Graphics) is a web-based file that does not lose quality when compressed. PNG files are best used for the web or computer-based designs and maintain a transparent background.