Logos / Guidelines

LOGOS / BRAND GUIDELINES

The Iowa DOT’s logo is one of its most valuable assets if used properly and consistently in identifying the department. It unites the department, its divisions and offices, and service provided under one global umbrella. Following the brand guidelines set forth will make it easy for you to represent the Iowa DOT in the most clear and professional manner and protect yourself from any liability related to copyright infringement.

Have a usage question?

For questions about proper usage of the Iowa DOT logo, or to obtain a logo file format not found below, please email: dot-newsgroup@iowadot.us.

Don't use the Iowa DOT's name, logos, or graphics...

In, as or part of your own business name, product name, domain name, or in the name of your service.
To identify products or services that are not associated closely with the Iowa DOT.
In a manner likely to cause confusion.
In a manner that directly or indirectly expresses or implies Iowa DOT sponsorship, affiliation, certification, approval or endorsement in relation to your own activities, products and services that are separate from or unrelated to the Iowa DOT, unless you have written permission to do so.
In connection with any obscene or pornographic materials.
In any way that is disparaging, defamatory or libelous to the Iowa DOT, any of its products or services, or any person or entity.

Each zip folder download includes full color, black, and white versions. If you need assistance with zip folders, refer to the Microsoft or Apple websites.

Primary (preferred) logo

Download logo files

Stacked versions - Use for space constraints

Download logo files

Logo Usage

Do:

Use these marks in a readable size
Maintain empty space equal to at least half the height of the logo on all sides
Keep them straight and free of filters and effects
Use a version of the logo that provides the most contrast against your background

Don't:

Rotate these marks
Alter their proportions or colors
Obstruct them
Add extraneous effects
Attempt to recreate the logo

Understanding File Types

Each zip file containing the different configurations of the logo contains three file types: EPS, JPEG and PNG.

EPS
(Encapsulated PostScript file) is a vector format. It can be re-sized without losing image quality. It is the best choice for anything professionally or screen printed.

JPEG
(Joint Photographic Experts Group) is a raster file widely supported and works in almost any program. It is best used in common things like invoices, page layouts, or letterheads. Please use this file type for Microsoft Word.

PNG
(Portable Network Graphics) is a web-based file that does not lose quality when compressed. PNG files are best used for the web or computer-based designs and maintain a transparent background.

Policies and Statements