Iowa Road Signs

Logo Signs

Logo sign near interstate
Logo sign results

"The Iowa DOT Highway Logo Service Signs has provided our restaurants with double-digit incremental sales. We’ve never passed an opportunity to avail ourselves of these opportunities."

Regards, Vince Walsh
Outdoor Advertising Consultant
Cyhawk Hospitality, Inc., a Perkins Restaurant Franchisee

Logo Signs

Logo signs are specific service signs located along interstates and freeway-primary highways that identify qualifying gas, food, lodging, camping, or attraction services available at the next interchange.

For in-depth information concerning logo signs, view the Iowa Administrative Rules.

Contact Us

If you have any questions regarding logo signing, contact Iowa Right-of-way agent Vicki Elscott, 515-239-1700.

Attention iconView a complete list of logo sign frequently asked questions (and their answers).

Logo sign near interstate

Logo sign examples

Examples of logo signs
  • Example 1: The five types of services that can appear on a logo sign are gas, food, lodging, camping, and tourist attractions. A maximum of six individual business logos can be displayed on the signs.
  • Example 2: Camping Logo service panel with months of operation supplemental message. Businesses displaying months of operation on their logo business panels are invoiced a prorated amount for the months listed on the supplemental message.
  • Example 3: Where room for service panels is limited, the Iowa DOT may erect a combination sign displaying more than one type of service.

1 The weighted average daily traffic count on Iowa’s Interstate Highway System is 24,751 vehicles in rural areas and 46,123 in municipal areas. (2019 data; Iowa DOT)

2 Have your business logo placed in front of thousands of consumers at key decision points for $2.50/day. Iowa’s participation fees are less than half the cost of the national average. ($920/year for a set of four signs, compared to national average of $1880/year;2018 data)

3 In the age of digital saturation, logo signs are still relied upon by consumers and retain one of the best return-on-investments for business owners. ($5.97 returned for every dollar spent on outdoor structures along highways; OAAA report, 5/16/17)


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