"The Iowa DOT Highway Logo Service Signs has provided our restaurants with double-digit incremental sales. We’ve never passed an opportunity to avail ourselves of these opportunities."
Regards, Vince Walsh
Outdoor Advertising Consultant
Cyhawk Hospitality, Inc., a Perkins Restaurant Franchisee
Logo signs are specific service signs located along interstates and freeway-primary highways that identify qualifying gas, food, lodging, camping, or attraction services available at the next interchange.
For in-depth information concerning logo signs, view the Iowa Administrative Rules.
If you have any questions regarding logo signing, contact Iowa Right-of-way agent Vicki Elscott, 515-239-1700.
View a complete list of logo sign frequently asked questions (and their answers).
1 The weighted average daily traffic count on Iowa’s Interstate Highway System is 24,751 vehicles in rural areas and 46,123 in municipal areas. (2019 data; Iowa DOT)
2 Have your business logo placed in front of thousands of consumers at key decision points for $2.50/day. Iowa’s participation fees are less than half the cost of the national average. ($920/year for a set of four signs, compared to national average of $1880/year;2018 data)
3 In the age of digital saturation, logo signs are still relied upon by consumers and retain one of the best return-on-investments for business owners. ($5.97 returned for every dollar spent on outdoor structures along highways; OAAA report, 5/16/17)